Sadly, I'm not surprised. What makes it worse is that netowrk executives actually support this crap. "It’s meant to be very satirical, said Denys Cowan, senior vice president of animation for BET, "[the video] was not part of any literacy campaign or 'Schoolhouse Rock' alternative, but was intended for BET’s demographic of 18- to 34-year-olds."
I don't buy BET's "lighten up, it's just sattire" crap either. It would take that network to fuck up a positive message.
What's really sad is that at one point, BET was home to quality programming; Teen Summit, BET Tonight, Lead Story come to mind. Now its come to "Read A Book".
BET should be ashamed.
Anyway, you decide for yourself. The video and lyrics are below. Take a look and tell me if in your mind, this is acceptable.
Read a book! Read a book! Read a muh'fuckin book!
Raise yo' kids, raise yo' kids, raise yo' God damn kids!
Your body needs water - so DRINK THAT SHIT
Buy some land, buy some land, buy some muh'fuckin land (what)
Brush yo' teeth, brush yo' teeth, brush yo' God damn teeth
Wear deodorant nigga, wear deodorant nigga
It's called Speed Stick (bitch) it's not expensive (bitch)
Read a book! Read a book! Read a muh'fuckin book!
4 comments:
BET is no longer family orientated. All They care about is ratings. That is why I stopped watching them. Just sad. And really what positive message is being reflected here? Get rid of the profanity, get your message across without all the sterotypical (sp?) nonsense that plagues us in videos and awards shows, and be serious about the change you're trying to make.
BET is awful
i don't know what to say...
You read my mind. I saw this video the other day and was going to post it. I thought it was a joke, but I have seen it a few times since. I don't even really know how to feel about it to be totally honest. I don't love it or hate it. And I don't know why.
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